Introducing Selective Commenting in Plum CRM Cloud — a smarter way to manage communication across Salesforce cases linked to Jira issues. Direct a comment to one case by tagging it, or broadcast updates to all linked cases with a single action.

Managing projects and customer relationships across multiple tools slows teams down. By integrating your CRM with Jira, you unlock faster issue resolution, improved collaboration, and automated workflows. Centralizing customer and project data streamlines processes, reduces errors, and boosts productivity. This post explores the benefits of Jira CRM link and shares practical steps to help you build a smarter, more connected workflow.

Managing customer relationships and project workflows in silos slows teams down. A seamless CRM–Jira integration eliminates those gaps by connecting sales, support, and development in one unified flow. With the right setup, customer insights move directly into Jira issues, ensuring faster response times, better collaboration, and a clearer view of project impact.